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Some of the best, and most effective
banners are usually simple and very direct. The point is
delivered quickly and without a lot of glitz and glamour.
You don't want to leave a lot to the viewer's imagination,
as that just takes up too much of their valuable time.
You only have a couple seconds to grab
the attention, and get the message home. Most of the time
you will want your particular banner ad to stand out from
the rest of the page its displayed on, but with the exchange,
your banner is displayed on a wide variety of pages, so
a more globally effective design is required. Not an easy
task!
So knowing this you will want to create
a banner that can hold its own and stand out on any page.
Of course we don't want to go over board, and offend the
site owners either!
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